Gatorade

In 2017 I had the opportunity to lead a pitch for a portion of Pepsicos Gatorade online display advertising business.

Pepsico wanted brand centric simple ads that would hero the products and athletes at the same time as being heavily branded.

My solution was to bookend the ads with Gatorade logos and sandwich the product and athlete imagery in the centre. Pepsico bought the idea and TBM went on to build dozens of ads for Gatorade over several years.